The new face of Cavalli is rapper Nicki Minaj. Cavalli describes her as embodying the “exuberant and modern femininity of the Cavalli woman.” A “sensual woman, aware of her body, not afraid to show her curves.”
Minaj was 2014’s only female on Forbes’ Hip-Hop Cash King list, clocking in at no. 4, earning more than Eminem and “Snoop Lion.” Moreover, in 2011 she was the first female to ever make the list since its birth in 2007.
A branding-queen: in her dubious ‘Anaconda’ video, there features Beats speakers, Victoria’s Secret Bras and Air Jordans. GQ questioned if it was a comment on sex and consumerism, but Minaj just stated it’s about business: she’s a business woman. In the last year she’s had features in publications such as V, GQ, Dazed and Confused and Complex: fans say she’s building an empire beyond music, beyond fashion. In her interview with Dazed and Confused, she said she won’t be happy until she’s made $500m, beating the opposing male-dominant industry.
Rather naively, Cavalli stated, “It is no coincidence that one of the most successful singles of the singer is titled ‘Anaconda’, and the snake is one of the iconic symbols of Cavalli.” It’s laughable in fact, when you hear the phallic, sexual connotations of the song.
The models down the runway were typically tall and slender and yet Minaj is, according to Cavalli, sending a countertrend message.
While in her videos she bountifully shakes her behind like a peacock in heat, Nicki Minaj is on a mission to be a mogul, a businesswoman, a (questionable) feminist. Isn’t that worth celebrating rather than her curvy body?